Reaching Men Where They Are

The Crowns Project proudly presents SALUD, a groundbreaking initiative that brings prostate cancer awareness to Ohio's breweries. Despite being the second leading cause of cancer death in men, prostate health remains widely ignored—men are 24% less likely than women to visit doctors annually, and 40% seek care only when symptoms become unbearable.

This delayed response leads to preventable deaths across our state. SALUD takes a revolutionary approach by delivering critical health information directly to where men naturally gather—their favorite local breweries. As the only program of its kind in the United States, SALUD transforms casual social settings into opportunities for life-saving conversations. Join us as a sponsor or brewery partner and become heroes in the fight against prostate cancer.

Program Design & Durability

The Crowns Project’s SALUD launches this September, placing health-educational coasters in Ohio’s bars, restaurants, and clinics. Each setting receives designs calibrated to feel natural and credible—ensuring relevance and retention.

SALUD engages men in the spaces where they eat, drink, and wait—turning overlooked moments into powerful awareness opportunities. With quarterly updates, the messaging remains consistent and fresh.

It’s the only program of its kind in the country. Sponsors benefit from high-trust exposure and association with innovation. Invest in SALUD—where everyday encounters become life-saving touchpoints

COWBOY EDITION
Where men unwind, this coaster speaks up. A rugged design with a lifesaving twist—placed in bars and grills to spark one action: test early, live longer

Program Design & Durability

The Crowns Project’s SALUD launches this September, placing health-educational coasters in Ohio’s bars, restaurants, and clinics. Each setting receives designs calibrated to feel natural and credible—ensuring relevance and retention.

SALUD engages men in the spaces where they eat, drink, and wait—turning overlooked moments into powerful awareness opportunities. With quarterly updates, the messaging remains consistent and fresh.

It’s the only program of its kind in the country. Sponsors benefit from high-trust exposure and association with innovation. Invest in SALUD—where everyday encounters become life-saving touchpoints

COWBOY EDITION
Where men unwind, this coaster speaks up. A rugged design with a lifesaving twist—placed in bars and grills to spark one action: test early, live longer

The Power Behind the Coaster

SALUD's effectiveness comes from strategically designed coaster content that overcomes psychological barriers men face regarding health concerns. Four distinct educational approaches work together:

Our "Know the Numbers" series presents statistics using sports and brewing analogies. "Early Detection Toolkit" coasters outline symptoms and screening recommendations in non-threatening language. "Conversation Starters" provide tested questions for discussing health with friends and doctors. Finally, "Action Steps" coasters connect men with local resources through simple QR codes for immediate appointment scheduling.

Research shows men are 72% more likely to take health actions when information appears in familiar, non-clinical contexts, turning everyday social moments into life-saving education opportunities.

The Chardonnay Collection features hand-drawn Art Nouveau detailing that elevates health advocacy to decorative art. Thoughtfully curated for exclusive venues appreciating social responsibility and museum-caliber design excellence.

Raising Awareness

The Crowns Project supports the fight against prostate cancer by empowering patients and families through education and advocacy. Our focus includes:

• Raising Awareness: Sharing information on prostate cancer and the importance of early detection.

• Empowering Patients: Providing resources and support for confident health decisions.

• Advancing Healthcare: Promoting high-quality care with advanced diagnostics and treatments.

Our annual conference brings healthcare professionals together to improve prostate cancer care