Reaching Men Where They Are

The Crowns Project proudly presents SALUD, a groundbreaking initiative that brings prostate cancer awareness to Ohio's breweries. Despite being the second leading cause of cancer death in men, prostate health remains widely ignored—men are 24% less likely than women to visit doctors annually, and 40% seek care only when symptoms become unbearable.

This delayed response leads to preventable deaths across our state. SALUD takes a revolutionary approach by delivering critical health information directly to where men naturally gather—their favorite local breweries. As the only program of its kind in the United States, SALUD transforms casual social settings into opportunities for life-saving conversations. Join us as a sponsor or brewery partner and become heroes in the fight against prostate cancer.

Demographics & Impact

In Ohio alone, over 10,000 men will face prostate cancer this year, with African American men experiencing 60% higher incidence and double the mortality rates.

The brewery audience perfectly matches our target demographic: 72% of patrons are men ages 35-65—precisely when prostate cancer risk escalates. The average brewery guest spends 52 minutes on-premises, with 82% visiting in groups, naturally facilitating crucial health conversations.

Studies show 67% of men delay cancer screenings because they're "feeling fine," while 78% would schedule preventive care if prompted by friends in comfortable settings. Your partnership connects with men at this critical decision point, reaching those who need this information most.

THE MARTIAN SERIES transforms serious health talk into cosmic comedy gold, designed for laid-back venues where laughter and awareness go hand-in-hand.

Program Design & Durability

The Crowns Project’s SALUD launches this September, placing health-educational coasters in Ohio’s bars, restaurants, and clinics. Each setting receives designs calibrated to feel natural and credible—ensuring relevance and retention.

SALUD engages men in the spaces where they eat, drink, and wait—turning overlooked moments into powerful awareness opportunities. With quarterly updates, the messaging remains consistent and fresh.

It’s the only program of its kind in the country. Sponsors benefit from high-trust exposure and association with innovation. Invest in SALUD—where everyday encounters become life-saving touchpoints

COWBOY EDITION
Where men unwind, this coaster speaks up. A rugged design with a lifesaving twist—placed in bars and grills to spark one action: test early, live longer

Reaching Men Where They Are

The Crowns Project proudly presents SALUD, a groundbreaking initiative that brings prostate cancer awareness to Ohio's breweries. Despite being the second leading cause of cancer death in men, prostate health remains widely ignored—men are 24% less likely than women to visit doctors annually, and 40% seek care only when symptoms become unbearable.

This delayed response leads to preventable deaths across our state. SALUD takes a revolutionary approach by delivering critical health information directly to where men naturally gather—their favorite local breweries. As the only program of its kind in the United States, SALUD transforms casual social settings into opportunities for life-saving conversations. Join us as a sponsor or brewery partner and become heroes in the fight against prostate cancer.

The Power Behind the Coaster

SALUD's effectiveness comes from strategically designed coaster content that overcomes psychological barriers men face regarding health concerns. Four distinct educational approaches work together:

Our "Know the Numbers" series presents statistics using sports and brewing analogies. "Early Detection Toolkit" coasters outline symptoms and screening recommendations in non-threatening language. "Conversation Starters" provide tested questions for discussing health with friends and doctors. Finally, "Action Steps" coasters connect men with local resources through simple QR codes for immediate appointment scheduling.

Research shows men are 72% more likely to take health actions when information appears in familiar, non-clinical contexts, turning everyday social moments into life-saving education opportunities.

The Chardonnay Collection features hand-drawn Art Nouveau detailing that elevates health advocacy to decorative art. Thoughtfully curated for exclusive venues appreciating social responsibility and museum-caliber design excellence.

Join Our Mission

As a valued partner, your brand will reach 250,000+ Ohioans annually through co-branded outreach, digital exposure, media features, and visibility at our flagship People’s Party. Sponsors benefit from quarterly impact reports, year-round appreciation gifts, and exclusive networking with mission-driven businesses. Most importantly, your support directly empowers men across Ohio to take control of their health and access critical resources.

By joining us, you help expand a groundbreaking initiative that is reshaping how men approach prevention and prostate cancer awareness. Complete the inquiry form below to get involved. Together, we can build a future where fewer lives are lost

Each series coaster delivers personalized prostate health information on the reverse, matching the front's vibrant colors while addressing individual readiness levels for testing and treatment.

Raising Awareness

Join us in creating a lasting legacy. By partnering with us, your brand will gain significant visibility while actively contributing to life-saving initiatives across Ohio and potentially beyond. Take the important step of aligning your organization with this impactful cause.

To explore our sponsorship opportunities and benefits, please fill out the form or contact:
Anton Allensworth, 330-554-0099, anton@crownsproject.org